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Aggregation.
The tendency towards mainstreaming of "demand aggregation"
where aggregation is no longer driven by supply. In
new models, demand is first
aggregated by giving things away and then demand is exploited.
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Knowledge Worker Productivity. The critical issue to being able to leverage your organisation's
core competencies
in real time. If you want to optimise your enterprise start here. Peel
away everything and
allow your knowledge workers to do what they do
best, more of the time.
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Networks. The knee-bone is connected to the thigh bone is connected to the
hip bone. Every form of network will become self-enabling to contact,
communicate and share information with other networks, forming a vast
complex global brain - nothing new here. However what will be, are the
things that the networks will create, specifically intelligence (look
out
Gardner, the "9th" form of intelligence) or networking intelligence.
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Complexity. Incredibly simple. Layers and layers of technological complexity
have created, yes, layers and layers of all forms of complexity. A
simple gas pump talks to our car while we refuel and the data is
downloaded to a database that triggers service, marketing and additional
complex transactions--never before imagined.
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Connectivity.
Everything we do will be recorded, catalogued and "served-up"
from everything to our toaster, automobile, children's progress in
school to real time appliances that work in the background to make
decisions for us. We will be constantly in contact with anyone and
everyone, even those we choose not to be in contact with.
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Value.
Value will direct everything! People will jump
brands,
organisations and friends for higher value in their lives. Reducing
risk will be a moniker of perceived value.
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Self-Leadership.
We used to rely on organisations to provide leadership to the
masses and since the organizational structure has now become fluid and
ubiquitous through connectedness,
self-leadership will pervade all
growth and adaptability, in fact it will become living leadership.
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Learning.
Kind of tongue-in-cheek here, but a
learning
competency will far exceed our ability to know, as one requires
investment and the other requires ability.
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Light Speed.
Not
only because light offers increased bandwidth for data movement, but
that things in the environment will literally change before your eyes,
in real time.
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Personal
Customisation. It follows with our ability to change the environment through all
of those connectivity issues, it is clear that we literally will
customise every experience for the person involved, right before their
eyes. Customised marketing, service delivery and communications will
all be controlled by ERM (Enterprise Relationship Management) Systems
and inter-developmental databases.
