Business Success

 

Sustainable Growth:

New Business Model

Inclusive Company

Creating a Sustainable Success

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

 

 

Being 'Inclusive' means, in practice1:

  • including objectives other than financial one in the company's stated goals

  • measuring performance in non-financial areas and reporting to stakeholders and the public at large

  • including consideration of the long-term health of the company when budgeting and planning

  • including the company's business partners in dialogue and policy making groups and including consideration of their interests when making decisions

  • including the impact on the community as a factor to be weighed when making decisions

  • including people at all levels in the organization in sharing the rewards of success

  • including people in all parts of the organization in opportunities to lead

 

 

Five Stages of the Inclusive Approach

  1. Define your company's purpose and values

  2. Review key relationships and engage with stakeholders

  3. Define success and the critical success factors

  4. Measure and report performance

  5. Reward and reinforce

 

  

Inclusive Approach

At the heart of the inclusive approach is the belief that understanding needs of all stakeholders –  customers, employees, suppliers, shareholders, society, and the environment – and incorporating them into enterprise strategy and sustainable value creation activities are central to the achievement of sustainable growth and competitiveness.1

 The Tree of Business Success

 6Ws of Corporate Growth

 Sustainable Competitive Advantage

Inclusive Leadership

 

As an inclusive leader, you must adopt – and live – a set of values, which places human relationships centre stage and which defines the purpose of your enterprise in other than purely financial or commercial terms. "Such set of values will include respect for the individual, the elevation of service above self-interest, restraint in the use of power, and not, least, a concern for sustainable development... This leadership will need to be found not only in the organization's management but also among employees, customers, investors, suppliers and the community."1... More

 Inspirational Leader: 10 Roles

 Results-based Leadership

 The Tao of Leadership

 Case in Point  Ford Motor Company

A recent Ford Corporate Citizenship Report stresses that the company sees no conflict between business goals and social and environmental needs. According to Bill Ford, Chairman and CEO of the company, the distinction between a good company and a great one is that a good company delivers excellent products and services, while a great company delivers excellent products and services and strives to improve the world... More

 Case in Point  Dell Computer Corporation

Dell is committed to operating in a responsible and sustainable manner around the globe.

Dell's "Values in Action" chapter says: "At the core of their business is a corporate philosophy that guides our conduct wherever we do business, which we call the Soul of Dell. Central to that philosophy is our commitment to global citizenship – understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both personally and organizationally. We have built processes around how we put into action the values and beliefs communicated by The Soul of Dell. Our accountability, environment and community programs help ensure that we operate in a manner consistent with our core values as we grow our business globally."

 Case in Point  Cargill

Cargill is also committed to supplier diversity. They encourage employees to support small and minority-owned businesses, and those owned by other disadvantaged groups, when seeking new sources of supplies and services. While this business practice enables they company to deliver distinctive value to their customers, their communities also benefit from the success of diverse businesses... More

6Ws of Corporate Growth (Ten3 Mini-course)

 

 

References:

  1. Building Tomorrow's Company, Philip Sadler

  2. Living Tomorrow's Company, M. Goyder

Smart & Fast Mini-courses:

  1. 6Ws of Corporate Growth

  2. SMART Business Architect