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Business Design Defined
Business designs describe different possible
configurations of a business idea, how this idea adds value, and how it is
embodied in
distinctive capabilities to create
sustainable competitive advantage.
Improving Your Business
Designs
"Like species in natural ecosystems, business
designs have fitness and sustainability functions. They can be improved in a
number of ways, either through more appropriate strategic moves being made
on the strategic landscape, or by thinking of a broader range of robust and
complementary options from which to make strategic moves," says Robin Wood.1
Business Architect
In today's knowledge- and innovation-driven
complex economy,
business architects
are in growing demand. They are
cross-functionally excellent people who can tie several silos of
business development expertise together, create
synergies,
design winning
business model and a
balanced business system
and then
lead
people who will put their plans into action...
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