Fast to Market: Launching a Crusade, Proclaiming a Cause (free Business e-Coach)

Moving with Speed:

Fast to Market

Launching a Crusade

Moving Your Organization from 'What Is' towards 'What You Want'

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited!

"People will work hard for money but will give their life for meaning."

– Dave Pottruck

10 Commandments of Innovation

Inspire Your Team. Communicate your strategic intent and launch a crusade... More

Eight Criteria for a Cause Big Enough for a Crusade¹

Causes are never goals: Goals can be achieved, and when it finally happens, the enthusiasm wanes
Causes come from the heart, not from the mind: Causes appeal to the emotional man
Causes are big, bold, and aspirational: If you want to move organization from 'what is' towards 'what you want', the cause should be able to attract the kind of great talents who want to move fast
Causes are inclusive: They speak to and include everyone in the organization
Causes aren't just about money: Money can make people work harder, but will not ignite them
Causes have an Aha! effect: A crusade cannot be built around a cause that requires lengthy explanation
A cause needn't be credible to the outside world: It needs to be believed by the people inside the organization
Causes are expressed in few words: Simple words go straight to the heart.

Inspirational Business Plan: Successful Innovation

Competition: "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow." – Rupert Murdoch... More

Yin and Yang of Value Innovation

29 Obstacles To Innovation

Lack of a shared vision, purpose and/or strategy ... More

Cause – the Real Reason Your Business Exists

Cause is that which gives rise to an action, a motive, a principle, a belief and purpose. A cause is the real reason your business exists, it answers the question "Why we are really doing this?". "A cause provides a feeling of belonging, a sense of purpose and loyalty, peer pressure to perform, and a catalyst for action."¹

6 Attributes of Successful CEOs

Rally the troops. Given the complexity of doing business on today's global playing field, the ability to marshal focus around a clear vision is critical. Can you successfully rally an organization around a common cause?... More

Cases in Point Examples of Winning Causes

Walt Disney's: "To build a place to make people happy"
Charles Schwab's: "To be the most ethical and useful financial services company in the world"
Hotmail's: "To democratize communications and change the world"
Telepizza's: "To create a world of Telepizza citizens"
Ten³ Business e-Coach: "To create an environment inspiring entrepreneurial creativity and innovation."
AOL's: "To build a global medium as central to people's lives as the telephone or television, only more useful"
Wal-Mart's: "To build stores where the common person could buy the same stuff as rich people"

3 Strategies of Market Leaders

An 8-Step Process for Creating a Culture of Innovation

1. Whet the Appetite.

Stimulate your workforce’s innate hunger to innovate.

Invite people already inspired to innovate to be part of your core team.
Communicate and celebrate all in-house innovation successes.
Lead a series of senior team “innovation strategy & alignment” sessions.
Create a business case for why innovation is so crucial to your company’s success. Then present it at a series of well-designed town meetings... More

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References:

It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, J. Jennings and L.Haughton
"Leading on the Edge off Chaos", Emmet C. Murphy and Mark A. Murphy

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