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How To Design New Great Products
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Browse,
constantly search for new ideas and
inspiration:
make constant browsing of journals, books, newspapers and Internet
your habit and an integral part of your
corporate culture. "Browse the
aisles at your favorite bookstore and make a practice of looking at
sections you've never checked out before. You'd be surprised at how
much you can learn about the latest trends by scanning titles and
book jackets."4
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Look wider: don't focus
too much on
your competition – spend as
much time learn from noncompetitive industries as well.
Knowing the start of the art or the soon-to-be state of the art in
one industry can give you a jump in your chosen field.
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Observe people,
customers and noncustomers, especially enthusiasts.
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Build bridges from one department
to another, from your company to your prospective customers, and
ultimately from the present to the future.
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Live innovation:
get involved in many innovative projects to acquire a unique
perspective on the future, get a sense of the holistic nature of
change,
and learn how things evolve.
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Brainstorm
like crazy.
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