CREATIVE MARKETING (sales success, how to create customers, marketing innovation, customer success, marketing success, phylosophy, techniques, case studies) - Be Creative To Make an Impression on Your Prospects and Get the Business

Creative Marketing

Set Yourself Apart

Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited!

Author of the Smart & Fast mini-course "Winning Customers"

"Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible." ~ Seth Godin

"You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel it in their gut. Because if they don't feel it, nothing will happen." ~ William Bernbach

Creative Marketing: Stand Out From the Crowd of Competitors

Selected Creative Marketing and Selling Techniques

Adapted from 12 Clichés of Selling and Why They Work, Barry Farber

Bribing a window washer: Tony Wainwright, chairman of a $2.5 billion corporation and one of the world’s foremost salespeople, once sat in the reception room of the Wrigley Co. for two days, trying to get a meeting with company chairman Philip K. Wrigley. Finally, he cornered a window washer, gave him $200, and got him to write on the chairman's window: "Wainwright has a great idea." Naturally, Wrigley came out immediately to see who this Wainwright fellow was and to hear what he had to say.
Using a children's choir: When Tony Wainwright wanted to see a famous children's product entrepreneur, he composed a little song, asked 10 of his daughter's young friends to dress up in costumes, and took them to the company's reception room. When the entrepreneur walked through the room, Wainwright had the girls sing the song. The entrepreneur was highly amused, and Wainwright got the business.

Yin-Yang of Entrepreneurial Creativity

Lessons from Steve Jobs: Sell Dreams and Emotional Benefits

You Must Make an Impression

How are you going to stand out from competitors?

Customer Success 360

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name.

In selling, you must be creative too to make an impression on your prospects if you wish to get the business.

Synergistic Selling: 3 Pillars

Case in Point Half.com: Buzz Marketing

Adapted from Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes

Before spending a single dime in traditional marketing, Half. com captured the attention of the media, and the Internet community. Time magazine called it "one of the greatest publicity coups" in history.

Buzz Marketing

Twenty days after the launch, e-Bay called. Within six months Half.com was sold to eBay for US$ 300 million... More

Case in Point Estee Lauder Breaks Galleries Lafayette

Estee Lauder simply refused to give up. When she wanted something, she used highly creative tactics to get it. She resorted to one such tactic to break the prestigious Galleries Lafayette account in Paris. When the manager refused to stock her products, Lauder “accidentally” spilled her first women's fragrance Youth Dew on the floor during a demonstration in the middle of a crowd. As the appealing scent wafted through the air, it quickly aroused the interest of customers, who began asking where they could purchase the product. Seeing this, the manager capitulated and gave Lauder her initial order... More

Estee Lauder: 15 Rules for Success

Discover much more in the

FULL VERSION of e-Coach

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