Environmental analysis is the study of the
organizational environment to pinpoint environmental factors that
can significantly influence organizational operations.1
The
Tree
of Business Success
Why Environmental Analysis?
Environmental analysis will help you understand what
is happening both inside and outside your organization and to
increase the probability that the
organizational strategies you develop will appropriately reflect
your organizational environment.
Three Levels of
Organizational Environment
In order to perform an environmental analysis, you
must thoroughly understand how organizational environments are
structured. For purposes of environmental analysis, you can divide
the environment of your organization into three distinct levels:
internal environment, operating environment, and general
environment.
SWOT Analysis:
Questions To Answer
Opportunities
