1

Have a Dream

Create an inspiring vision

Focus on your core competencies and competitive advantage

Develop a vision-focused innovation strategy

2

Inspire Your Team

Communicate your strategic intent and launch a crusade

Create an inspiring culture, make business fun

Inspire, empower and energize people

3

Focus on Customers

Strive to create innovative value for your customers

Practice customer-driven innovation

Involve customers in your process of new product development

4

Be Different

Think outside the box

Strive to change the name of the game – introduce radical innovations

Differentiate yourself and your product

5

Question Everything

Challenge assumptions, ask "Why?" and "What If?" questions constantly

Ask a lot of searching questions, create a culture of questioning

Question and reassess past decisions

6

Synergize

Build your cross-functional expertise and systems thinking skills

Build and lead a cross-functional team

Cross-pollinate ideas, leverage diversity, create synergies

7

Establish the Process

Provide strategic alignment

Design a business model, rules, structure, and a measuring system

Encourage jazz-like improvisation within a guiding structure

8

Take Risk

Take entrepreneurial action – nothing venture, nothing win

Experiment, learn from market feedback

Learn from failures to start again smarter

9

Lead Change

Create a mindset of creative dissatisfaction to reduce resistance to change

Lead by example, demonstrate entrepreneurial leadership attributes

Adapt to rapid internal and external change, create positive change

10

Be Entrepreneurial

Develop and practice entrepreneurial creativity daily, learn continually

Look for opportunities everywhere and pursue them – with speed

Be persistent, overcome obstacles, solve problems creatively