Sustainable Growth:

Innovation System

Strategic Alignment

Linking Innovation Strategy With Corporate Goals and Strategies

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation unlimited!


"My solution to the problem of unleashing creativity is always to set up a target." ~ Akio Morita

"You've got to think about 'big things' while you are doing small things, so that all the small things go in the right direction."  ~ Alvin Toffler


9 Signs of a Losing Organization

  1. Fuzzy Vision: corporate vision and mission don't inspire people; lack of strategic alignment; people don't know where the organization is going and what it is trying to achieve in the future... More

Corporate Culture

Strategies for Building a Growth Culture

  • Strategically-aligned... More

Leading Innovation Innovation Metrics Innovation Process Strategic Alignment Innovation System Ten3 Business e-Coach for High-Growth Firms (at Organization & People Innovation-adept Culture Corporate Innovation Management System

10 Commandments of Innovation

Inspirational Leadership

10 Roles

The Jazz of Innovation

11 Practice Tips

  1. Provide strategic alignment. Create an inspiring vision and launch a crusade. Link the innovation strategy with corporate vision, goals, objectives, and strategy. Develop a strategic innovation roadmap to choose and do the right things... More


Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Whet the Appetite: Lead a series of senior team “innovation strategy & alignment” sessions... More

7 Ways To Improve Communication and Collaboration

By: Greg Jerralds

  1. Align division and department goals with your corporate strategy... More

3 Strategies of Market Leaders

1.   Visionary and Daring Growth Strategies

  1. Vision and Stretch... More

Strategic Alignment Defined

Strategic alignment is the process of linking innovation strategy with corporate vision, goals, objectives, and strategies.

Innovation-friendly Organization

Why Strategic Alignment?


The cost and time required to create a new product or service are so large that lack of a perfectly aligned and executed innovation strategy can be extremely wasteful. You can pursue any opportunity you want, but you cannot afford to pursue every opportunity you want. Strategic alignment "creates a directional beacon that defines which domains to explore and which ones to avoid."1

Balanced Organization: 5 Basic Elements

Empowered Employees (Metal):

Strategic Innovation

Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation.

Systemic Innovation: 7 Areas

 Case in Point  Silicon Valley

In the Valley, strategic alignment results as much from tacit understandings as explicit ones. "And Valley leaders know that you'll never achieve perfect alignment without squelching creativity and experimentation. Organizational norms and entrepreneurial experience continuously reinforce the opportunism from which new discoveries and alignment can spring."1

Inspiring Culture: 5 Elements

7 Dimensions of Strategic Innovation

The Strategic Innovation framework weaves together seven dimensions to produce a range of outcomes that drive growth.

A company's Organizational Readiness may drive or inhibit its ability to act upon and implement new ideas and strategies, and to successfully manage operational, political, cultural and financial demands that will follow... More

6Ws of Corporate Growth

5 Keys to Building a Great Company

By: Narayana Murthy, Founder of Infosys

Vision: You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision... More


The goal of the road-mapping is to develop the innovation strategy – to choose and do the right things. The goal of innovation management is to implement this strategy well.

Road-mapping leads to effective project portfolio development and management. It provides for company-wide technological strategy development and technology assessment, as well as division-level project evaluation and strategic aligning. Road-mapping tools provide also a common language for innovation and building bridges between technologists and business managers within your corporation, and with you major suppliers and customers.


 Discover much more in the


Aligned Organization: Key Features...

Two Parts of Strategic Alignment...

Tips for Setting and Communicating the Vision...

Strategic Intent...

Linking Creation of a Strategic Intent with its Implementation...

Launching a Crusade...

How To Lead Creative People...

Establishing Corporate Guiding Principles...

Strategic Leadership...

Strategic Achievement...

 Case in Point  Dell Inc...

 Case in Point  Charles Schwab...

 Case in Point  Silicon Valley Firms...

 Case in Point  VVV...

 Case in Point  GE...








  1. Relentless Growth, Christopher Meyer

  2. Radical Innovation, Harvard Business School

  3. It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, J. Jennings & L. Haughton

  4. Driving Growth Through Innovation, Robert B. Tucker

  5. The Leader's Guide To Lateral Thinking Skills, Paul Sloane

  6. SMART Innovation, Vadim Kotelnikov

  7. 3 Strategies of Market Leaders, Vadim Kotelnikov

  8. Innovation Strategies, Vadim Kotelnikov

  9. The Jazz of Innovation, Vadim Kotelnikov

  10. Managing Radical Innovation, Vadim Kotelnikov


Systemic Innovation

3 Criteria To Assess Your Innovation Portfolio

Deciding If Your Innovation Portfolio Has Enough Stretch

Trend Spotting Tips

Innovation Jazz

11 Practicing Tips

Innovation-friendly Organization

Organizing for Innovation: Organizational Models that Support Innovation

Corporate Leader

Develop a Clear Vision

Creating a Culture for Innovation

5 Strategies for Creating a Culture for Innovation

How To Transform Your Business Into an Innovative and Creative Culture