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Strategic Alignment
Defined
Strategic alignment is the process of linking
innovation strategy
with corporate
vision,
goals,
objectives, and
strategies.
Innovation-friendly Organization
Why Strategic Alignment?
The cost and time required to create a new product or service
are so large that lack of a perfectly aligned and executed
innovation strategy
can be extremely wasteful. You can pursue any opportunity you want, but you
cannot afford to pursue every opportunity you want. Strategic alignment
"creates a directional beacon that defines which domains to explore and
which ones to avoid."1
Balanced Organization:
5 Basic Elements
Empowered Employees (Metal):
Strategic Innovation
Strategic Innovation is the creation of
growth
strategies,
new product categories, services or
business
models that change
the game and generate significant
new value for customers and the
corporation.
Systemic
Innovation: 7 Areas
Case in Point
Silicon Valley
In the Valley, strategic alignment results as much from tacit
understandings as explicit ones. "And Valley leaders know that you'll never
achieve perfect alignment without squelching
creativity
and
experimentation. Organizational norms and entrepreneurial experience
continuously reinforce the opportunism from which new discoveries and
alignment can spring."1
Inspiring Culture: 5 Elements
7 Dimensions of Strategic
Innovation
The
Strategic Innovation framework weaves together seven dimensions to
produce a range of outcomes that drive growth.
A company's
Organizational Readiness may drive or
inhibit its ability to act upon and
implement new
ideas and
strategies,
and to successfully manage operational, political,
cultural and financial demands that will follow...
More
6Ws of Corporate Growth
5 Keys to Building a Great Company
By: Narayana Murthy, Founder of Infosys
Vision: You have to create a grand,
noble
vision which
elevates the energy, enthusiasm and self-esteem of everyone in
the company while ensuring that everybody sees a benefit in
following the vision...
More
Road-Mapping
The goal of the
road-mapping is to develop the
innovation strategy – to choose and do the right things. The goal of
innovation management is to implement this strategy well.
Road-mapping leads to effective project
portfolio development and management. It provides for company-wide
technological strategy development and technology assessment, as well as
division-level
project evaluation and strategic aligning. Road-mapping tools provide
also a common language for innovation and building bridges between
technologists and business managers within your corporation, and with you
major suppliers and customers.
Aligned Organization: Key Features...
Two Parts of Strategic Alignment...
Tips for Setting and Communicating the Vision...
Strategic Intent...
Linking Creation of a
Strategic Intent with its Implementation...
Launching a Crusade...
How To Lead Creative People...
Establishing Corporate Guiding Principles...
Strategic Leadership...
Strategic Achievement...
Case in Point
Dell
Inc...
Case in Point
Charles
Schwab...
Case in Point
Silicon
Valley Firms...
Case in Point
VVV...
Case in Point
GE...

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