Vadim Kotelnikov    

Value Innovation 

Delivering Beyond Customer Expectations


Business e-Coach     



Value Innovation Yin and Yang Creating Customer Value Tailoring New-to-the-world Product Development Coaching Customers Observing People Listening to Customers Customer Satisfaction Creating Customers The Tao of Business Success Entrepreneurial Creativity Leading by Serving Measuring Customer Satisfaction Surprise To Win Radical Innovation Ten3 Business e-Coach: global customers Innovation Customer-driven Innovation Value Innovation: The TAO of VALUE INNOVATION (Yin and Yang) - Adapting To Customer Needs and Introducing Revolutionary Products





Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

Creating Sustainable Profits: 9 Questions To Answer

The Tree of Business Success Download PowerPoint presentation, pdf e-book

Systemic Innovation: 7 Areas  Download PowerPoint presentation, pdf e-book

Why Value Innovation?

Value Innovation is the search for new, radically different value curves.




Why do some companies achieve sustained high growth in both revenues and profits?

7 Routes to High Profits

10 Rules for Building a High-growth Business

In a five-year study of high-growth companies and their less successful competitors, researches3 found that the answer lies in the way each group approach strategy. The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies' fundamental, implicit assumptions about strategy.

Blue Ocean vs. Red Ocean Strategy

The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In stark contrast, the high-growth companies and market leaders Download PowerPoint presentation, pdf e-book paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic called value innovation.

What is Value Innovation?

The value innovation concept provides a relevant support for questioning product/market strategies as well as underlying assumptions. You must examine radically what constitutes real value for customers by asking fundamental questions: what value offering need to be introduced or increased to meet customer needs? what value offerings can be reduced or eliminated, because they do not constitute real value for customers?




Create Greater Value for People Around You

Ask yourself these searching questions constantly:

  • How can I create more value for my customers?... More

10 Commandments of Innovation

  • Focus on your customer. Strive to create innovative value for your customer... More

Best Practices: Charles Schwab

Most of Schwab's huge innovations have come from asking customers questions:

  • What can we do better?

  • How can we make your life easier?

  • What new service or product would you like to see us offering?... More


Innovation Is Love

Innovation is actually a very simple phenomenon. Innovation is about Love: do what you love to do and love your customers... More

Customer Care

Customer-driven Innovation

"The biggest mistake anyone can make is to focus on the competitor.
You focus on the consumer and you will get it right." 

Customer-Driven Innovation is  not a one-time event or a slogan, it's a philosophy and a mindset.  You should live this principle daily. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work. Encourage experimentation and risk taking.

Loose-Tight Leadership

Learning SWOT Questions

Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company... More

New Product Development: 10 Best Practices Download PowerPoint presentation, pdf e-book

The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

Customer Intimacy a New Way of Doing Business

Customer-intimate companies develop a new mindset a new way of doing business with new values, new vision, new strategies, new systems, and new structures. They are in the business of creating new value for their customers, often in partnership with end users. They discover unsuspected problems, detect unrealized potential, and create a dynamic synergy with customers... More

Value Innovation in the Digital Economy

How and where companies should compete is rapidly changing in an eEconomy that has compelled organizations worldwide to re-think how best to deliver value to customers. Evolving, innovative value propositions and customer engagement strategies can drive growth and create distinct competitive advantages positions of cost leadership, differentiation, or both.

ICT-powered Value Chain  Download PowerPoint presentation, pdf e-book


Continuous Improvement Firm (CIF)

CIF Download PowerPoint presentation, pdf e-book is a firm continuously improving on customer value due to improvements in productivity initiated by the members of the general work force... More

Radical Improvement: Kore 10 Tips

Kaizen Mindset

Ask Searching Questions

Searching questions can help you discover new opportunities, uncover the roots of a problem, and find creative solutions to it. Open your mind to what is possible. Asking searching questions starts with challenging assumptions. Ask also your customer what they want and find common themes in response to your questioning.

The asking of searching questions should be done continuously by all levels of your organizations, but especially by corporate leaders.



Lao Tzu advice quotes teachings

Because sages do not compete,

they are unbeatable.

Lao Tzu

Steve Jobs advice quotes

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Steve Jobs


Konosuke Matsushita advice quotes

Company's vision must be driven by
the aspirations of its customers.

Konosuke Matsushita


Vadim Kotelnikov advice quotes

Love for customers is the springhead of
the cascade of innovations and
the river of
revenues >>>

Vadim Kotelnikov






Customer Success 360

Customer Focus  >>  Achieving Deep Customer Focus: 10 Breakthroughs

Strategic Innovation    Synergy Innovation

Competitive Strategies  >>  Stand Out from the Competition  >>  3 Strategies

Creating Customers    Winning Customers    Customer Satisfaction

Value Chain Management

Innovation Performance Management  >>  Innovation System  >>  Innovative Workforce

Make It Easy for Your Customers To Do Business with You

Lessons from Winners

Innompic Games  >>  Changing the World    Benefits    Innompics Differentiated

Innoball  >>  Making Innompic Games a Popular Global Show

Dell Inc.: EON Solution    BlueSnap's GoGuides Contextual Help


1. Agenda, Michael Hammer

2. "Value Innovation in the eEcomony", Ajit Kambil

3. "Value innovation", W. Chan Kim and Renee Mauborgne

4. "Blur: The Speed of Change in the Connected Economy", Davis, S. and Meyer, C.