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Vadim Kotelnikov
Founder,
Ten3 Business e-Coach
Inspiration and
Innovation
unlimited!
Author of the Smart & Fast mini-courses
Smart Innovation,
Systemic Innovation
and
The
Jazz of Innovation
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"The biggest mistake anyone
can make is to focus on the competitor. You focus on the consumer and you will
get it right."
K.B.Dadiseth
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Google's 10 Guiding Principles |
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Focus on the user and all else will follow...
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Customer
Care
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Add More Value for Your Customer
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Tips
for Forcing Combinations
By Paul Sloane |
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Why New Products Fail? |
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Invention, not customers and their needs, come first; research
capabilities are used to come up with unique products,
instead of creating unique
customer value...
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Keeping Eyes Open for
Inspiration
By:
IDEO |
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Develop
empathy for diversified consumers' needs, even if those consumers are very different from yourself, if you
want to anticipate their interests and needs. The best products
embrace people's differences...
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Strategic Innovation
7 Dimensions |
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Consumer / Customer Insight understanding articulated and unarticulated needs...
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29 Obstacles To Innovation |
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What
is Value Innovation?
The
value innovation concept provides a relevant support for
questioning product/market strategies as well as underlying
assumptions.
10 Commandments of Innovation
You
must examine radically what constitutes real value for customers by
asking fundamental questions: what value offering need to be introduced or
increased to meet customer needs? what value offerings can be reduced or
eliminated, because they do not constitute real value for customers?
Customer Success 360
Innovation Is
Love
Value innovation is actually a very
simple phenomenon.
Innovation is about
Love:
do what you love to do, and love
your customers...
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Innovation
Is Love
Why
Value Innovation?
Why do some companies achieve sustained high growth in both
revenues and profits? In a five-year study of high-growth companies and
their less successful competitors, researches3 found that the
answer lies in the way each group
approach strategy.
The difference in approach was not a matter of managers choosing one
analytical tool or planning model over another. The difference was in the
companies' fundamental, implicit assumptions about strategy. The less
successful companies took a conventional approach: their
strategic
thinking was
dominated by the idea of
staying ahead of the competition. In stark contrast, the
high-growth companies and
market leaders paid
little attention to matching or beating their rivals. Instead, they sought
to make their competitors irrelevant through a strategic logic called
value innovation.
8 Best Practices of Successful Companies
Market Leadership Strategies
The market leader
is dominant in its industry and has substantial market share. If you want to
lead the market, you must be the industry leader in developing
new
business
models
and new products
or services. You must be on the
cutting edge of
new technologies and
innovative
business processes. Your
customer value proposition must offer a superior solution to a
customers' problem, and your product must be well
differentiated.
3 Strategies of Market Leaders
Case in Point
Plimus'
GoGuides Contextual Help
Founded in 2001 and headquartered in
California's
Silicon Valley, Plimus regarded as one of the most innovative and
effective business platforms in the world for online sales of digital
products and services. Plimus' thirst for innovation is a key driver in
their clients success. They are constantly analyzing and predicting market
trends and are swift to embody new practical features into their product
line to benefit Plimus users.
In 2011, Plimus launched 'GoGuides' concise,
contextual help displays to help Sellers and Affiliates drive more traffic
and increase conversions as well as direct access to the firm's Instant
Answers feature (providing answers to real-time customer questions).
'GoGuides' appear in the control panel to guide you through the Plimus
platform and get you up and running faster and easier than ever before. The
GoGuide also includes advanced tips to help improve sales results, relevant
online tutorials, and glossary pages.
The first GoGuide is 'Get Up & Go,' offering
navigation, advanced tips, and resources for Sellers and Affiliates just
starting on the Plimus platform. It covers all the essential points to
ensure effective set up. Clicking the GoGuide arrow on the top right corner
of the control panel screen opens the Guide interface. As new GoGuides are
added, you will have a menu of GoGuides from which to choose. You can also
click the Home icon to start the GoGuide process from the beginning.
Customer-driven Innovation: 7 Practice
Tips
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Create Customer Value: 10 Lessons from Matsushita
Look At Your Company From Outside-In
and Inside-Out
By: Masaaki Imai
Blue Ocean Strategy:
6 Principles
Blue Ocean vs. Red Ocean Strategy
Blue ocean strategy is about
revolutionary value innovation.
The six principles drive the successful
formulation and
execution of
Blue Ocean Strategy.
These principles attenuate the six risks...
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4 Entrepreneurial Strategies
By:
Peter Drucker
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Changing
the economic characteristics of the product,
a market, or an industry
by creating utility, or
pricing, or adaptation to the customer's social and economic
reality, or delivering what represents true value to the customer....
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Quotes from
Great Corporate Leaders
"The man who will use his skill and
constructive imagination to see how much he can give for a dollar, instead
of how little he can give for a dollar, is bound to succeed."
Henry Ford
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Smart
Executive
7 Dimensions of
Strategic
Innovation
The Strategic Innovation framework weaves together seven dimensions to
produce a range of outcomes that drive growth.
Core Technologies and
Competencies is the set of
internal
capabilities, organizational competencies and assets that could potentially
be leveraged to deliver
value to
customers, including technologies,
intellectual property,
brand
equity and
strategic relationships...
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The Art of Innovation: 9 Truths
By: Guy Kawasaki
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Never ask people to do what you wouldn't do. This is a great test
for any company. Suppose a company invents the world's greatest
mousetrap. It murders mice better than anything in the history of
mankind in fact, it's nuclear powered. The problem is that the
customer needs a PhD to set it, it costs $500,000, and has to drop off
the dead, radioactive mouse 500 miles away in the middle of the desert.
No one at the company would jump through those hoops it shouldn't
expect customers to either...
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Value Innovation: Two Fundamental Questions...
Customer
Care...
Listening To
Customers...
Learning from
Customer Feedback...
Innovation: A Paradigm Shift...
Principles for Driving Growth Through Innovation...
Understanding Risks Perceived by Customers...
Become
an
Easy-To-Do-Business-With (ETDBW) Firm...
Apply 80/20 Principle...
"When" Is a New "What"...
Listening
to Your Customer...Customer Partnership...
Case in Point
Dell Computers...
Case in Point
GE...
Case in Point
Amazon.com...
Case in Point
ABB...
Case in Point
Innovatel...
Case in Point
Fun4Biz...
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