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Marketing, Selling, & Keeping Customers

Advertising Slogans

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by Vadim Kotelnikov, Founder, 1000ventures.com

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Ten Best Advertising Slogans of the Century

According to Advertising Age

  1. A diamond is forever (De Beers, 1950)

  2. Just do it (Nike, 1988)

  3. The pause that refreshes (Coca-Cola, 1929)

  4. Tastes great, less filling (Miller Lite)

  5. We try harder (Avis, 1962)

  6. Good to the last drop (Maxwell House, 1915)

  7. Breakfast of champions (Wheaties)

  8. Does she ... or doesn't she? (Clairol, 1964)

  9. When it rains it pours (Morton Salt, 1911)

  10. Where's the beef? (Wendy's, 1984)

Ten Most Frequently Used Words

Source: AdSlogans

  1. You - 11%

  2. Your - 8%

  3. We - 6%

  4. World - 4%

  5. Best - 2.7%

  1. More - 2.5%

  2. Good - 2.4%

  3. Better - 2%

  4. New - 2%

  5. Taste - 2%

Related Chapters of the Business e-Coach:

Positioning

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Bibliography:

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