New Product Design





"Design is not just what it looks like and feels like. Design is how it works." ~ Steve Jobs





Five Stages of the Design Process

1. Preparation of concepts
2. Detailed design
3. Production of prototypes
4. Testing
5. Final design

"People don't pay for technology. They pay for the solution to their problems or for something they enjoy." ~ Dean Kamen




"At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them." ~ Gary Hamel





Example:  Samsung

When Samsung Chairman Kun-Hee Lee found the company's products gathering dust on store shelves, he made it his company's priority to create stylish, premium electronic products that sparked customers' emotions with elegant, human-centered design.




Outsourcing Product Design

According to IDEO, companies outsource new product design and development for four main reasons:

1. Innovation: leading companies have an almost insatiable thirst for new knowledge, expertise, methodologies, and work practices around value innovation.





2. Raw capacity: companies have a bigger appetite than their in-house resources could satisfy.

3. Speed: companies look outside if they have low capacity for moving with speed and cannot find anybody in-house to sign up to some incredibly tight deadline.

4. Specific expertise: companies require specific expertise outside their core competencies.