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By
Vadim
Kotelnikov, Founder,
Ten3 BUSINESS e-COACH - New
Wonder of the World,
1000ventures.com
"The business world is an
extension of the kindergarten sand box - but with quick sand"
- Richard F Stiegele, banker
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PEST Analysis |
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Politics /
legislation |
list major trends |
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Economics |
list major trends |
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Social |
list major trends |
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Technological |
list major trends |
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Business Environment Defined
Business environment is a set of political, economic,
social and technological (PEST) forces that are largely outside the control and
influence of a business, and that can potentially have both a positive and a
negative impact on the business.1
PEST Analysis
Today's world is a rapidly changing place. Developments
across a range of factors will have an impact on your business or industry.
The classic PEST framework (political, economic, social, technological)
identifies four major categories of external factors that affect the
ability of your organization to survive and prosper.



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Bibliography:
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"Managing Complexity", Robin Wood, 2001
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"Turning Your Business Around". Mark Blayney, 2002
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