Source: New Zealand Trade & Enterprise (NZTE)
Brand New Zealand Programme
The Brand New Zealand programme aims to extend and complement New Zealand’s ‘clean, green image’ and position it as a country where innovative, creative and technologically advanced ideas are pursued.
The programme will facilitate a broader and more accurate perception of New Zealand as a globally connected nation, and increase returns from investment in education, research and development, arts, culture and innovation.
Brand New Zealand assists many of New Zealand’s exporting companies and particularly supports the Government’s Growth and Innovation Framework (GIF) sectors, which are Information Communication Technology (ICT), Creative Industries and Biotechnology.
The programme supports New Zealand companies at key offshore events, and domestically, Brand New Zealand seeks to build and develop relationships with both public and private sector.
Brand Partner Programme
How do New Zealand exporters participate in the Brand Partner programme?
The Brand New Zealand brand partner programme allows qualifying export companies to use the New Zealand fern mark on their product packaging and promotional material.
It also enables them to associate themselves with the Brand New Zealand programme. This programme aims to establish New Zealand's credibility as a source of innovation and new ideas as well as reinforce our clean-green image.
Who can become a licensed brand partner?
You can become a licensed brand partner in three possible ways:
- prove compliance with a recognised Quality Assurance system or industry-enforced standards code,
- have been an Export Award Finalist in the past three years, or
- successfully undertake the assessment process
The New Zealand Fern Mark is carried by:
- NZTE and Tourism New Zealand
- licensed brand partners on their products and services
- NZTE funded Export Networks, Industry Groups and major events
- some national sports teams and events
NZTE support for licensed brand partners
When you become a licensed brand partner, NZTE will give you:
- information on how to apply the fern mark to your products and services, and to your promotional material
- advice on how to use the fern mark to promote New Zealand through trade fairs and events
- electronic access to logos
- access to branded promotional material – banners, posters, flags etc
- opportunity to buy merchandise featuring the fern mark
The licence is valid for three years.
Request a copy of the Brand Partner Application Form
NZTE clients: ask your Client Manager for more information.