Success Guru



Some Need-To-Know Nuggets About SEO For Your Real Estate Business


Business Success

Internet Marketing




Success in any kind of business means setting things up right. For a real estate business in particular, you need a robust website online where people can find out if they should use you to sell their homes or look over the properties that you have for sale. However, it's not enough to just be online where people are looking, as they also need to find you before they get interested and contact you. Search engine optimization is an unparalleled marketing success for those that do it right, but in order to do so, there are some things about it that you need to know. Continue reading this article to learn some of the fundamentals about SEO that you should know if you want your real estate website and business to be successful.

Whatever you already know about search engine optimization, you might think the whole thing isn't all that simple. Given how many factors are involved, that does tend to be true. It's quite easy to get overwhelmed by all of this. In fact, it can turn into a full-time job worrying about how your website looks, the theme across the site, the keywords in use, and many other things. On the other hand, SEO really does just boil down to three things in most cases. Those are on-page SEO, backlinks, and content.




The content is what you should focus on first and foremost, as it matters more than anything else. You might hear the phrase that 'content is king' online. It's true, and it's not hard to understand why if you think about it. As a real estate business, your business model is about connecting sellers and buyers looking to exchange properties, and that's what you offer clients. A search engine business model is different, as they focus on providing their users answers to what they're looking for. So, search engines analyze websites to determine if they relate to particular keywords and then among those which ones should be listed before others. Content that is interesting, informative, and useful is going to always get your site listed higher, regardless of what you do for on-page SEO or in terms of backlinks. They still matter, but not as much.

In terms of links, this really just falls into two subcategories of internal linking as well as inbound linking. Internal linking is the collection of links that start and finish on your website. They help visitors navigate your site and stay on it, but they also help search engine spiders traverse your site so they can find, index, and analyze every piece of content that you have. Inbound links might also be called backlinks, and they're the links pointing to your site but from many other places around the Internet. Those links establish the popularity and authority level of your site in relation to particular keywords. Google looks at those links and the sources they come from in determining how much those in your field have already decided your site is reputable and an acknowledged authority they can trust to provide answers to their own users.




On-page optimization involves factors that include modifications and adjustments of a technical nature to your site that make your website more visible to search engines. Various on-page factors include actual on-page content, the URL itself, page titles, and meta descriptions and tags.

If you're wondering what meta descriptions and tags are, they're brief synopses and keywords which get embedded into the website coding itself. Search engines use meta data when exploring any content that is freshly created or updated. When a search engine crawls across the web looking for new information and changes, this process is known as indexing.

Indexing is what lets search engines constantly include the latest versions of websites and new websites in their listings to that their users are getting access to not only all the information available but the latest content too.

One other thing you need to know about SEO is that given how obvious it is your real estate business needs it done, someone has to actually sit down and do it. You have options here, and they each have their advantages and disadvantages. First off, you can have dedicated SEO professionals join your team so that you handle everything in-house, but this isn't always the most cost-effective option. Full-time professionals cost not only payroll, but vacation, training, benefits, taxes, and all the other costs that come with headcount. On top of that, it's hard to find just one professional you need for all SEO needs, considering some are adept at on-page or off-page, content creation, backlinks, social media use, and many other things. It's also very difficult to find part-timers in this field in attempt to save money.




Some businesses try and piecemeal out their SEO work by assigning various tasks to contractors and freelancers. This is a great way to get a lot of nuts and bolts work done for very cheap prices. However, you'd still have to have someone on your team keeping up with the task list and making sure it all gets done by someone.

The third option is to outsource your work to a SEO real estate service. Here, you only pay for the projects and scale that you need. They can focus on your search engine optimization while you and your team focus on selling houses.

Having read this article, you now know or have been reminded of certain facets of SEO that you have to be mindful of in terms of your real estate business and website.



Apply everything that you have picked up to gear up your own SEO campaign, or just use this general knowledge to actually start one if you haven't already.

At the very least, you should be conversant enough in the language of the industry to be able to hold an intelligent conversation with an SEO services firm, professional, or consultant that you hire or consider doing business with.


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