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Success in any kind of business means setting things up right.
For a
real estate business in particular, you need a robust
website online where people can find out if they should use you
to sell their homes or look over the properties that you have
for sale. However, it's not enough to just be online where
people are looking, as they also need to find you before they
get interested and contact you. Search engine optimization is an
unparalleled marketing success for those that do it right, but
in order to do so, there are some things about it that you need
to know. Continue reading this article to learn some of the
fundamentals about
SEO that you should know if you want your
real estate website and business to be successful.
Whatever you already know about search engine optimization, you
might think the whole thing isn't all that simple. Given how
many factors are involved, that does tend to be true. It's quite
easy to get overwhelmed by all of this. In fact, it can turn
into a full-time job worrying about how your website looks, the
theme across the site, the keywords in use, and many other
things. On the other hand, SEO really does just boil down to
three things in most cases. Those are on-page SEO, backlinks,
and content.
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The
content
is what you should focus on first and foremost, as it matters
more than anything else. You
might hear the phrase that 'content is king' online. It's true,
and it's not hard to understand why if you think about it. As a
real estate business, your
business model is about connecting
sellers and buyers looking to exchange properties, and that's
what you offer clients. A search engine business model is
different, as they focus on providing their users answers to
what they're looking for. So, search engines analyze websites to
determine if they relate to particular keywords and then among
those which ones should be listed before others. Content that is
interesting, informative, and useful is going to always get your
site listed higher, regardless of what you do for on-page SEO or
in terms of backlinks. They still matter, but not as much.
In
terms of links, this really just falls into two subcategories of
internal linking as well as inbound linking. Internal linking is
the collection of links that start and finish on your website.
They help visitors navigate your site and stay on it, but they
also help search engine spiders traverse your site so they can
find, index, and analyze every piece of content that you have.
Inbound links might also be called backlinks, and they're the
links pointing to your site but from many other places around
the Internet. Those links establish the popularity and authority
level of your site in relation to particular keywords.
Google
looks at those links and the sources they come from in
determining how much those in your field have already decided
your site is reputable and an acknowledged authority they can
trust to provide answers to their own users.
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On-page optimization involves factors that include modifications
and adjustments of a technical nature to your site that make
your website more visible to search engines. Various on-page
factors include actual on-page content, the URL itself, page
titles, and meta descriptions and tags.
If
you're wondering what meta descriptions and tags are, they're
brief synopses and keywords which get embedded into the website
coding itself. Search engines use meta data when exploring any
content that is freshly created or updated. When a search engine
crawls across the web looking for new information and changes,
this process is known as indexing.
Indexing is what lets search engines constantly include the
latest versions of websites and new websites in their listings
to that their users are getting access to not only all the
information available but the latest content too.
One
other thing you need to know about SEO is that given how obvious
it is your real estate business needs it done, someone has to
actually sit down and do it. You have options here, and they
each have their advantages and disadvantages. First off, you can
have dedicated SEO professionals join your team so that you
handle everything in-house, but this isn't always the most
cost-effective option. Full-time professionals cost not only
payroll, but vacation, training, benefits, taxes, and all the
other costs that come with headcount. On top of that, it's hard
to find just one professional you need for all SEO needs,
considering some are adept at on-page or off-page, content
creation, backlinks,
social media use, and many other things.
It's also very difficult to find part-timers in this field in
attempt to save money.
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Some
businesses try and piecemeal out their SEO work by assigning
various tasks to contractors and freelancers. This is a great
way to get a lot of nuts and bolts work done for very cheap
prices. However, you'd still have to have someone on your team
keeping up with the task list and making sure it all gets done
by someone.
The
third option is to outsource your
work to a SEO real estate service. Here, you
only pay for the projects and scale that you need. They can
focus on your search engine optimization while you and your team
focus on selling houses.
Having read this article, you now know or have been reminded of
certain facets of SEO that you have to be mindful of in terms of
your real estate business and website. |
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Apply everything that you
have picked up to gear up
your own SEO campaign, or just use
this general knowledge to actually start one if you haven't
already.
At the very least, you
should be conversant enough
in the language of the
industry to be able to hold
an intelligent conversation
with an SEO services firm, professional, or
consultant that you hire or consider doing business with. |
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