Practice Systemic Innovation
Engage the
energy,
creativity
and
intelligence of the
whole
workforce and
involve other stakeholders, such as strategic
partners and
customers, in
design and
→
development
of
customer-focused innovations.
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Develop
the
Ability To Surprise
Be innovative and unpredictable.
"He who controls the element of surprise
will win the battle," taught
Sun Tzu.
Look for ways
to excite your employees, amaze your customers and shock your
competitors.
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Differentiate Your Company
and
Your Products
To
→
compete
with other businesses you need something unique that nobody else can
copy. Create a niche
for your business.
→
Sell
unique products that
→
customers
perceive as being valuably different.
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