Amaze and Please Your Customers  >>>

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To become a market leader, deliver more than you promised,  go beyond and above customer expectation – package the expected and unexpected to succeed.  >>>

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Send your customers and prospects surprise gifts; spread the love around; reward your best customers via a surprise; take care of even your most casual customers to create amazing customer experience and turn them into loyal shoppers.  >>>

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Develop virtuoso marketing strategies, focus on emotional drivers, invent creative marketing programs.  >>>

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Focus on customer-driven value innovation – every day! Be unique in your approach to creating and delivering customer value to stand out from the competition. Customers like uniqueness, and they will view their relationship with your business as a special, rewarding one.  >>>

Astonish and Awe Your Competitors  >>>

To win, develop sound competitive strategies, the ability to surprise and move quickly to create competitive disruption; practice OODA – Observe-Orient-Decide-Act  >>>

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Change the name of the game by introducing radical innovations and developing new-to-the-world products  >>>

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→ Search for opportunities everywhere and pursue them – with speed  >>>

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Initially, stay beneath the radar of your competitors; then emerge unexpectedly and keep → accelerating the pace of change as your competitors weaken  >>>