Why Brainstorming?
The best-known and widely
used
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team
-based
creative problem solving
and
creative thinking technique is brainstorming. One major reason why
brainstorming is useful is that it helps to free us from 'fixed ideas'.
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Creative Problem Solving

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Turn Problems to Opportunities:
6 Tips
Three
Parts of the Brainstorming Session
1. Problem identification
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4 Types of
Problems
2. Idea generation
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3. Idea selection and
evaluation
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Understanding Right /
Left Brain Functions
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The right side of the
brain
controls your creative, visual, spatial concepts.
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The left side of the brain controls your
logical, mathematical judgmental, analytical activities...
More
As evaluation and judgment get in the way
of
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creativity
,
divide your time between these two types of activity. In a brainstorming
session, suspend judgment – your left brain activity – while you're
coming up with ideas by using your right brain. So, create, create,
create. Then switch over and evaluate, evaluate, evaluate, to arrive at
the best conclusion.
Innovation Process: Diversion
and Conversion of Ideas
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The process of innovation
is a rhythm of search and selection,
analysis and synthesis, cycles of divergent thinking followed by
convergence...
More
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Loose-Tight
Leadership
Managing
the Flow of Ideas
The ideas you want to
develop during brainstorming session should flow from the strategies you
identify to achieve the objectives.3 The clearer your
objective is, the better you will be able to devise strategies to
achieve it.
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Problem Solving Strategies:
4 Levels

The objective is what you want to achieve.
Start all objective statements in the infinitive, and make them
measurable, e.g. "to generate at least 20 ideas that could help us to
solve the problem" (not "to solve the problem").
The strategy is how you propose to achieve
the objective. Start all strategy statements with an active verb, e.g.
"invite proposals" or "hold a brainstorming session"...
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Idea Selection and
Evaluation
At the end of the idea generation phase of the
brainstorming session or ideas campaign, you should choose the ideas you wish to
take further. A good brainstorming session can generate a lot of ideas. If you
have no means of determining which ideas will best meet your needs, it is all
too easy to become overwhelmed by ideas and select none of them, or to choose to
implement one of the most obvious but least effective ideas...
More
IDEO
Brainstorming is practically a religion at
IDEO, one they practice nearly every day. "Though brainstorms themselves are
often playful, brainstorming as a tool – as a skill – is taken
quite seriously," says
Tom Kelley. In a company without many rules, IDEO people
have a very firm idea about what constitutes a brainstorm and how it should
be organized...
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Individual Brain Storm
When you brainstorm on your own
you will tend to produce a wider range of ideas than with group
brainstorming – you do not have to worry about other people’s egos or
opinions, and can therefore be more freely creative. You may not, however,
develop ideas as effectively as you do not have the experience of a group to
help you...
More
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Brainstorming Rules
10 KITT ‒ Kore 10 Innovative Thinking Tools
How To Run a Brainstorming
Session
Brainstorming Techniques
SPIN ‒ Spiral Integration of Ideas
Manage Collective Tacit and Explicit Knowledge
Innopreneurial Games
BIG: IT-powered Brainstorming for SMEs
Thought Leader
Extraordinary Thinker
Breakthrough Thinker
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Think Differently
Kore 10 Innovative Thinking Tools
3Bs of Strategic Creativity
Challenging Assumptions
Kore 10 Tips
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6 Tips by Paul Sloane
"Why?" and "What If?" Questions
Tips for Adopting a Different Point of View
Be-Different Success Stories
Assumptions Quotes
Idea Management
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Kaizen Mindset
Managing Creativity
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Loose-Tight Leadership
Techniques for Fast Idea Evaluation
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80/20 Principle
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Six Thinking Hats
Weighted Criteria
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4x2 Perceptual Positions
Creative Problem Solving (CPS)
4 Levels of Problem Solving
6-Step Creative Problem Solving Process
How To Turn Problems To Opportunities
Questions for CPS
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Searching Questions
Lateral Thinking
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Reframing
Systems Thinking
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Systemic Thinking
Making Big Changes
References:
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Knowledge, Groupware, and Internet, Butterworth
Heinemann
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The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard and
Silvia Sensiper
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101 Ways To Generate Great Ideas,
Timothy R.V. Foster
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The Art of Innovation,
Tom Kelley
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Six Thinking Hats,
Edward de Bono
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ConceptDraw MINDMAP: mind map software
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Evaluating Ideas, Jeffrey
Baumgartner
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How to Effectively Brainstorm Solutions,
Lisa B. Marshall
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