It is important for an organization to constantly be innovative to stay competitive.

Companies with a risk appetite build a higher performance curve and ride the wave of innovation.

Establish a Culture of Creative Dissatisfaction

To establish a culture of creative dissatisfaction, you as a creative and entrepreneurial leader must convey a burning desire to take the firm to the next level and make a big difference.

Culture for Innovation

Questioning Culture

Space for Intrapreneurship

Make people feel unhappy with the status quo.

Stimulate innovative thinking, train people to think creatively about problem solving, improvement and innovation all of the time.

Give people freedom to fail and celebrate innovative efforts, including both successes and noble failures.

“We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards,” says Larry Page, co-founder of Google. “We're always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.”

Google's 9 Notions of Innovation

IDEO's Culture for Innovation

Apple's 10-3-1 Design Process