The subconscious customer needs are driven by powerful subconscious values that are quite different from conscious ones. The unconscious values are more basic with security, sexual harmony and honoring traditions toping the list.

Though the conscious mind is very important, many leading marketers believe that the future of marketing is about how to work with both the conscious and unconscious mind in concert. The subconscious mind of the consumer is the place where most purchasing decisions are made. Researchers say that the unconscious mind is processing 11 million more items per second than the conscious mind is.

You deal with unseeded customer needs when you create a radically new product or service. In this case you don’t satisfy existing customer needs, you have to create new needs.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves,” advised Steve Jobs.