AIDA Framework

Attention, Interest, Desire, Action


Copywriting AIDA Framework: Attention, Interest, Desire, Action



AIDA is one of the most popular copywriting frameworks that consists of 4 steps; Attention, Interest, Desire, and Action.

This framework helps you to come up with copies that lead users through all the steps from learning about your product to acquiring it.


The first step is "Attention". Your headline must inspire curiosity of your prospect and allow you to introduce your product.

The second step is "Interest". Pique the prospects' attention so they are compelled to keep reading. Grow their interest in your product by nourishing dreams and promising emotional and other benefits.

The third step is "Desire". Create a desire for an opportunity to be seized or a need for fixing a problem. This is where you let your prospects know how your very product/service can benefit them or solve their problems.

The fourth step is "Action". In this last stage, you motivate prospects to acquire your product. Inspire the desired action by making a seductive offer or simply telling the prospects what they should do next to satisfy the desire.


Copywriting message: right words are the key to opening minds



Aristotle wisdom quotes thinking life knowledge, education

To write well, express yourself like the common people, but think like a wise man.



One must also be able to dance with the pen.

Friedrich Nietzsche


Daniil Kharms quotes Russian writer

Poems should be written in such a way that if you throw a poem at a window, the glass will break.

Daniil Kharms