Prepare To Win the War
The will to win is important, but the will to prepare to win is far more so.
Being a brave fighter is not enough, you must also be a
smart,
flexible and
entrepreneurial strategist.
Look Much Further that ‘Plan B’
Plan B works well for one-step processes. Breakthrough change and
innovation are multi-step processes though. Diverse, multi-skilled and inventive internal and external enemies attack you every time when you take a next step towards your
daring vision.
Innoball helps you simulate a risky journey,
think for your enemies, learn to anticipate problems and
→
solve
them creatively in an
→
entrepreneurial
way, and
evaluate ideas quickly.
|
Execution Rules
Radical change is 1% roadmap and 99% entrepreneurial leadership. The more radical change is
initiated, the more it is
resisted, the thicker the ice it needs to break, and the better the coalition of change leaders must prepare for the war.
Breakthrough innovation is 1% invention and 99% entrepreneurial venturing. The more radical innovation, the more internal and external enemies it has, and the
better the innovation team must be prepared to meet them and trained to apply advanced team-based entrepreneurial creativity techniques and tools.
Selling a new product is 1% proposition and 99% competing and winning customers over. The more innovative a new product, the higher the switching costs for the customers, and the more creative, flexible and adaptive competitive and marketing strategies must be. |