Prepare To Win the War The will to win is important, but the will to prepare to win is far more so. Being a brave fighter is not enough, you must also be a smart, flexible and entrepreneurial strategist. → Learning SWOT Questions Look Much Further that ‘Plan B’ Plan B works well for one-step processes. Breakthrough change and innovation are multi-step processes though. Diverse, multi-skilled and inventive internal and external enemies attack you every time when you take a next step towards your daring vision. Innoball helps you simulate a risky journey, think for your enemies, learn to anticipate problems and → solve  them creatively in an → entrepreneurial way, and evaluate ideas quickly.

Execution Rules Radical change is 1% roadmap and 99% → entrepreneurial leadership . The more radical change is initiated, the more it is resisted, the thicker the ice it needs to → break, and the better the coalition of change leaders must prepare for the war. Breakthrough innovation is 1% invention and 99% entrepreneurial venturing. The more radical innovation, the more internal and external enemies it has, and the better the innovation team must be prepared to meet them and trained to apply advanced team-based entrepreneurial creativity techniques and tools. → 10 Commandments of Innovation Selling a new product is 1% → proposition and 99% competing and winning customers over. The more innovative a new product, the higher the switching costs for the customers, and the more creative, flexible and adaptive competitive and marketing strategies must be.