"Identify every barrier that keeps people away from your offerings, especially for first-time customers. Then systematically tackle each one, using a combination of simplicity, clear communication, and customer-centered design," advises Tom Kelley from IDEO

You should answer the following questions:

What do you want to achieve, and how?

What competencies, capabilities and resources do you need?

Who will be the leader? Who will be on the team?

How will you motivate, inspire, energize, and reward them?

Can you use a systematic approach to inventive thinking and integration of ideas?

How will you measure progress and success?

Innovation A-Z/360

Innovation System

Systemic Innovation

Approaches

Jazz of Innovation

Guiding Structure and Improvisation

11 Principles

Radical Innovation

Radical Project Management (RPM)