② Align

Provide strategic direction and alignment to ensure that all contributions go in the right direction. Create a noble purpose focused on a common target and a big picture of a desired future. Make sure that every team member sees a great benefit in following the vision.  >>>

③ Synergize

Build synergies between diverse people, strategies, innovations, solutions and actions. Help people grow and synergize their ideas during intellectual cross-pollination and brainstorming.  >>>

④ Empower

Set stretch goals, instill unending creative dissatisfaction with the status quo and empower the team to unleash entrepreneurial creativity.

⑤ Brainstorm

Brainstorm frequently to cross-pollinate ideas, find creative solutions to problems and discover emerging or overlooked opportunities.  >>>

⑥ Lead

Be ambitious, customer-focused, creative, yet pragmatic, empathetic, agile, tolerant of ambiguity, ready to take risk, flexible and persistent.

⑦ Equip

Nurture team creativity. Help your innovation team adopt advanced ideation techniques and tools; play entrepreneurial simulation games, such as Innoball,  with the most promising ideas.  >>>

⑧ Experiment

Encourage experimentation  and risk taking. Be prepared to fail many times until you find a great idea that works. Treat noble failures  as investments and learn from feedback .

⑨ Streamline

Streamline team activities. Formulate weighted guiding principles ; provide methods for quick evaluation of ideas; rules for reassessment of past decisions and venturing into new areas.  >>>

⑩ Reward

Reward innovative behavior, both team-based and individual. Provide special rewards  for breakthrough ideas and entrepreneurial actions. Celebrate small victories  .