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The 22 Immutable Laws of
Marketing |
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The Law of the
Leadership
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It's better to be the
first than it is to be better. |
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More |
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The Art of Innovation: 9 Truths
By:
Guy Kawasaki |
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Jump to the next curve. Too many companies duke it out on the same
curve. If they were daisy wheel printer companies, they think innovation
means adding Helvetica in 24 points. Instead, they should invent laser
printing. True innovation happens when a company jumps to the next curve –
or better still, invents the next curve, so set your goals high.
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"You're headed in the right direction when you
realize the customer viewpoint is more important than the company viewpoint.
It's more productive to learn from your customers instead of about them." ~
John Romero |
Steve Jobs' 12 Rules of
Success
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Strive to become a market leader.
Own and control the primary technology in everything you do. If there's
a better technology available, use it no matter if anyone else is not
using it.
Be the first, and make it an industry standard....
More
Blue Ocean
Strategy: 6 Principles
Blue ocean strategy is about
revolutionary
value innovation.
The six principles drive the successful
formulation and
execution of Blue Ocean Strategy. These principles attenuate the six
risks.
Case
in Point
7-Part
Competitive Strategy of Microsoft
Although
Bill Gates, Founder of
Microsoft, built his empire on technological products, his business
mastery is even more important than his technical skills, and his competitive
urge is a huge driving force.
The early success of Microsoft was founded on
the company's 7-part competitive strategy.
Toshiba’s approach is to develop
strategic alliances with different partners for different
technologies because a single company cannot dominate any technology or
business by itself...
More
Fast Company
In the
new economy
where everything is moving faster and it's only going to get faster,
the new mantra is, "Do it more with less and do it faster".3...
More
Case
in Point
Google:
10 Golden Rules
Encourage
Creativity. Google
engineers can spend up to 20 percent of their time on a project of their
choice. There is, of course, an approval process and some oversight, but
basically we want to
allow creative people to be creative. One of our not-so-secret
weapons is our ideas mailing list: a companywide suggestion box where
people can post ideas ranging from parking procedures to the next killer
app. The software allows for everyone to comment on and rate ideas,
permitting the best ideas to percolate to the top...
More
New Business Models
Traditional corporations, using old
business models,
are overstructured, overcontrolled, and overmanaged, but underled.
Top managers
should rather concentrate on that handful of real
managerial leadership
tasks that will bring success in the future.
Thus, a
new business
model is emerging, a model where "most of key missions of the
organization are distributed to the myriad individual pieces and unity comes
from the vigor of people and the free flow of knowledge, not a burdensome
central headquarters."4.
Four Types of Market
Dominance Strategies...
Three Generic Business and
Marketing Strategies...
Differentiation Strategy...
Strategic Intent...
Fast Company...
Owning Your Sustainable
Competitive Advantage...
Fast Decision Making...
Eliminating Bureaucracy...
Relentless Growth
Attitude...
Driving
Growth Through Innovation...
Idea
Management...
Radical
Innovation...
Leading Innovation...
Value Innovation...
Strategy Innovation...
New-to-the-World Product Development...
Process Innovation...
Technology Innovation...
The Fun Factor...
Marketing Innovation...
The Power of
Taking a Different View...
Entrepreneurial Action...
Managing Innovation by Cross-functional Teams...
Case in Point
IDEO...
Case in Point
AT&T: Developing New Credit Card Service...
Case in Point
Silicon Valley Companies...
Case in Point
British Petroleum...
Case in Point
Quantum...
Case in Point
Charles Schwab...
Case in Point
GE...
Case in Point
Dell...
Case in Point
Fun4Biz...
Case in Point
Innovarsity...
Case in Point
VVVl...
Case in Point
Innoball...
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