Marketing Innovation:

Sales Success

The Power of Personal Charisma

By Brian Tracy.

Become and Irresistible Person 

Webster’s Ninth New Collegiate Dictionary defines charisma as “a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure.” 

Leader 360

Inspirational Leader: 10 Roles

Develop Personal Magnetism 

Charisma is also that special quality of magnetism that each person has and that each person uses to a certain degree. You have a special charisma to the people who look up to you, who respect and admire you, the members of your family and your friends and co-workers. Whenever and wherever a person feels a positive emotion towards another, he imbues that person with charisma, or attractiveness. 

The Power of Passion

3 Pillars of Inspiration

Project Yourself Positively

In trying to explain charisma, some people speak of an “aura.” This aura is a light that is invisible to most people, but not to everyone, and that radiates out from a person and affects the people around that person in a positive or negative way. The halo around the heads of saints and mystics in many religious paintings was the artist’s attempt to depict the light that people reported seeing around the heads of these men and women when they were speaking or praying, or in an intense emotional state. 

Control the Impression You Make 

You also have an aura around you that most people cannot see but that is there, nevertheless. This aura affects the way people react and respond to you, either positively or negatively. There is a lot that you can do, and a lot of good reasons for you to do it, to control this aura and make it work in your best interests. 

Sell Your Way To the Top 

If you’re in sales, this aura, reflecting your level of charisma, can have a major impact on the way your prospects and customers treat you and deal with you.

Synergistic Selling: 3 Components

Selling Is Problem Solving

Top salespeople seem to be far more successful than the average salespeople in getting along with their customers. They’re always more welcome, more positively received and more trusted than the others. They sell more, and they sell more easily. They make a better living, and they build better lives. Salespeople with charisma get far more pleasure out of their work and suffer far less from stress and rejection. The charismatic salesperson is almost invariably a top performer in his field and enjoys all the rewards that go with superior sales. 

Influence People Around You 

If you’re in business, developing greater charisma can help you tremendously in working with your staff, your suppliers, your bankers, your customers and everyone else upon whom you depend for your success. People seem naturally drawn to those who possess charisma. 

They want to help them and support them. When you have charisma, people will open doors for you and bring you opportunities that otherwise would not have been available to you. 

Impactful Presenter: Top 10 Tips

Exchange Your Personal Relationships 

In your personal relationships, the quality of charisma can make your life more joyous, happier. People will naturally want to be around you. Members of your family and your friends will be far happier in your company, and you will have a greater influence on them, causing them to feel better about themselves and to do better at the important things in their lives. 

Action Exercises 

First, identify the people with whom you seem to have a lot of charisma – the people who know you, like you, respect you the most. How could you increase your charisma with these people? 

Second, identify the people who have charisma to you, the people you most like and respect and admire. What is there about them that you could copy or emulate? 

If you think charisma, you’ll have more of it.


Charisma and How To Be Charismatic

Find Lasting Inspiration


Inspire People

Energize People

Be Witty


Emotional Intelligence

Personal and Social Competences

Emotions Determine Everything

Emotional Marketing


Your People Skills 360

First Impression

Create Greater Value for People Around You

Win-Win Mindset

Take Perceptions Into Account

Influencing People

Emotions Determine Everything

Become a Master of Persuasion


How To Make Effective Presentations

Public Speaker BEs and DON'T BEs

Focus On Your Audience

Understand EGA of Your Audience

How To Keep Your Audience Interested


The Art of Selling

Customer Value Proposition

How To Sell Your Ideas To Decision Makers

Endgame to Selling

Selling with NLP: 8 Steps of Active Listening

Closing the Sale

Effective Negotiation

Wise Negotiation DOs and DON'Ts

Negotiation Tips

Principled Negotiation

Conduct During Negotiations