▪
define expected outcomes
from the relationship for all the parties in the strategic alliance
▪
define and document the
elements provided by each party, and the
benefits a successful alliance
brings to each
▪
identify the results that
will cause the alliance to be most beneficial for your business and define
the structure and operating issues that need to be addressed to achieve
these results
▪
protect your company's
intellectual
property rights through
legal agreements and restrictions when transferring proprietary
information.
▪
define the basics of how
you will operate
▪
be certain that the
company cultures
are compatible, and the parties can operate with an acceptable level of
trust.
