Glossary of Business Terms
of Mouth (WOM) Marketing
Word-of-mouth marketing (WoM
happens when consumers talk
positively about a company's product or service to others with whom they
WoM Marketing vs. WoM References
Word-of-mouth marketing differs from
natural word-of-mouth references to
company's products or services in two
① Inspires action. WoM
marketing promotes outstanding customer
user experience and encourages
prospects to take action to to explore
② Persistent. WoM marketing does
not stop at the first interaction; it
leads to follow-on interactions, if
The Word of Mouth Marketing
Association (WOMMA) crafted a code of ethics for the industry.
The best word-of-mouth marketing strategies are "credible,
social, repeatable, measurable, and respectful".
Discover more inspirations,
highersights in these
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