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A
business metric is a quantitative measure used to track and assess the
status or performance of a specific business function.
The business metrics tracked depends on the areas of focus. For instance,
Executive teams track big picture business metrics; Finance teams track
revenue metrics; Marketing teams track campaign performance; Sales team
track won opportunities. |
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Mediocre metrics tell you
what's going on.
Better metrics tell you what's going on an why.
Best metrics tell you what's going on and why, and help you
discover ways to make things
radically
better. |
Vadim |
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Founder
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Metrics vs. KPIs
Metrics are the units of measurement used in
Key Performance Indicators (KPIs). The
biggest difference between metrics and KPIs lies in context:
Business metrics track performance across a
wide spectrum of business activities;
KPIs track the progress towards a specific goal. |
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