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Position in Search Engine
Results Pages (SERPs)
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Google ranking
refers to the specific position a website or
webpage occupies in the Search Engine Results
Pages (SERPs) when a user performs a search.
A higher rank
(closer to position #1) indicates that Google’s
algorithms deemed the content more relevant,
authoritative, and high-quality for that query,
generally resulting in higher visibility and
traffic.
You can check your
Google rankings using free tools or browser
extensions that display real-time keyword
positions for your website. Simply enter your
target keyword and domain to see your current
ranking. These tools provide accurate, neutral
search results quickly, helping you track
SEO performance without cost. For ongoing
monitoring, extensions offer convenience by
showing rankings directly in the browser.
Evergreen content
may rank stably, while news or timely content
may rise and fall quickly.
Google frequently
updates its algorithms (core updates,
product-specific updates) which can cause
ranking volatility.
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There are several factors that can influence the
accuracy and reliability of Google ranking results. Here
are the main ones to consider:
Domain and page quality signals
E-A-T signals: Expertise, Authoritativeness, and
Trustworthiness of the content and site.
Content quality and comprehensiveness: Unique, thorough,
well-structured content tends to rank better.
On-page optimization: Clear title tags, meta
descriptions, headings, schema markup, internal linking.
Page performance: Core Web Vitals, page speed,
responsiveness, and mobile-friendliness.
Technical SEO: crawlability, indexability,
canonicalization, proper use of robots.txt and sitemaps.
Backlinks and authority
Quality, relevance, and quantity of inbound links.
Link diversity and anchor text distribution.
Link freshness and the linking domains’ authority.
User experience signals
Click-through rate (CTR) from search results can
influence rankings.
Dwell time and pogo-sticking (quick returns) can impact
perceived relevance.
Page usability on mobile and desktop.
Tips to improve ranking accuracy and performance:
Use consistent, non-personalized checks for benchmarking
(e.g., use incognito mode or a clean browser profile,
and test from different locations).
Track rankings with multiple tools to mitigate
personalisation effects (e.g., SERP tracking tools that
standardize queries).
Focus on high-quality content, technical SEO, and UX
improvements.
Regularly audit for core web vitals,
mobile-friendliness, and structured data.
Build a strong, relevant backlink profile and clean up
toxic links.
Monitor algorithm updates and adapt strategies
accordingly.
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