|
1 |
Believe in your
vision
and your business; commit to it |
If
you
–
and your
people
–
love
what you do, you'll try to do it the best you possibly can. |
|
2 |
Define
shared values and
let values rule |
As
Steve Jobs, the co-founder of
Apple
Inc., put it, "The only thing that works is
management by values. Find people who are competent and really
bright, but more importantly, people who care exactly about the same things
you care about." |
|
3 |
Build and
synergize
corporate capabilities |
Corporate
capabilities is the basis of your
sustainable competitive advantage
that will help your business achieve its
vision. Focus on distinctive capabilities that cannot be copied
by your competitors. |
|
4 |
Focus on and
care about your customer |
Create a customer-centric
business model,
stay close to your
customers,
listen to them and
partner with them
to
create superior customer value. |
|
5 |
Create a
winning organization |
Cultivate leaders. Create hot
teams,
inspire,
energize,
and
empower employees. Create an
adaptive organization.
Build a growth
culture. Search for
synergies.
Leverage
diversity. |
|
6 |
Reinvent your business
continually |
Work on your business.
Set
stretch goals.
Search for new opportunities. Facilitate
cross-pollination of
ideas. Make
brainstorming
a religion. |
|
7 |
Be the
market leader
–
introduce
disruptive products |
Surprise
markets and competitors. Encourage
creativity and
radical idea generation.
Challenge assumptions,
break rules.
Insulate
radical innovation
projects from corporate bureaucracy. Allow
experimentations. Give people
freedom to fail and
start again more intelligently. |
|
8 |
Live speed |
Build a
fast company.
Think fast.
Make fast
decisions.
Simplify
everything.
Eliminate bureaucracy.
Pursue opportunities faster than your competitors. |
|
9 |
Institutionalize innovation |
Establish
culture supporting
innovation,
innovation processes
and
metrics. Create
cross-functional teams
driving innovation, provide
strategic alignment and necessary resources. |
|
10 |
Make business fun |
Business
today is about
passion,
fun,
and winning.
Don't take yourself and your business too seriously.
Get
less formal. Make fun part of your culture.
Establish
creative chaos
environment. Celebrate success. |
