Where does the licensor believe the product and
technology are positioned in relation to the product and technology
Has the technology owner been long in the business
of coatings ? What ranges of coatings are offered ?
Does the candidate product belong to the latest
generation of coatings for miscellaneous exteriors ? Is the coating
technology unique? If not, how competitive is it with other coatings of the
same category in terms of price? What sales ranking does the product have ?
Is the technology owner a leader in the coatings field ?
Is/was the product covered by a patent in the
licensor’s home market ? Are there established product standards for this
category of products in the licensor’s home market ?
Product types and range in the context of demand
in the host country
Site suitability with regard to the application of
Scope for project phasing
Volume sensitivity of the product to cost of
Product specifications, product-mix and
Suitability of product with respect to prevailing
national and international standards for similar products and suitability of
Product specifications in relation to the
entrepreneur’s “positioning” and “segmentation” of the product in the
Product mix capabilities of the technology;
Suggested current mix; ease with which output can
be varied and product specifications changed.
Product packaging requirements and design design
Product quality determination standards
Customer convenience features
Consumer safety profile of the product
Patent-related advantages (if product is patented
and/or if there are competing patented products)
Product design that allows easier recycling or
disposal as conventional solid waste rather than hazardous waste.
Suitability of local raw materials; or
identification of critical raw materials; or identification of critical raw
materials and minimum specifications.
Variability possible in raw material
specifications, i.e. quality trade-offs; possibilities of determining
suitability by laboratory tests/pilot-planting/process simulation.
Assurances of availability and supply of ancillary
raw materials and products such as catalysts, which are outside the control of
the technology recipient.
Features of transportability stability of raw and
auxiliary materials, hazards, containers, transportation modes,
loading/unloading requirements, warehousing.
Energy forms and utilities
Intensity of energy usage in the production
Preferred energy forms and combinations, i.e.
steam, electric power, fuel oil, natural gas, liquefied petroleum gas (LPG)
Other process/production utilities required, e.g.
water and air
Desired features of utilities (pressures,
temperatures) and means of obtaining them.
Interchangeability of energy forms, and plant
design in relation thereto.
Environmental consequences (air, water and soil)
of alternative fuels and the extent to which the use of a particular fuel