be brief. Begin with a two-page executive summary. Limit
the body of the plan to twenty
pages. Note that internal
business plan and budgets are normally more detailed
than those presented to
external investors. Include everything important to the business and
financing decision, but leave secondary issues and information, such as
detailed financial information for discussion at a later meeting.
let the reader know, early on, what type of business the company is in. While
this may seem obvious, many plans tell the reader this information on page
20, for example, and with other plans, the reader is never certain.