IP Management:

IP Guide for SMEs

Case Study:  Kambrook (Australia)

A Lesson Learned

By World Intellectual Property Organisation (WIPO)

In 1972, Frank Bannigan, Managing Director of Kambrook, developed the electrical power-board.

 

The product was hugely successful and was the basis for Kambrook's growth to become a major producer of electrical appliances.

However, the power-board was not patented and Kambrook ended up sharing the market with many other manufacturers.

According to Mr Bannigan,

"I've probably lost millions of dollars in royalties alone. Whenever I go into a department store and see the wide range of power-boards on offer, it always comes back to haunt me."

Today Kambrook has a number of patents and pending applications for improvements in a range of consumer goods.

This case study has been compiled by IP Australia

 

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