Ninth New Collegiate Dictionary defines charisma as “a personal magic of
arousing special popular loyalty or enthusiasm for a public figure.”
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also that special quality of magnetism that each person has and that each person
uses to a certain degree. You have a special charisma to the people who look up
to you, who respect and admire you, the members of your family and your friends
and co-workers. Whenever and wherever a person feels a positive emotion towards
another, he imbues that person with charisma, or attractiveness.
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to explain charisma, some people speak of an “aura.” This aura is a light that
is invisible to most people, but not to everyone, and that radiates out from a
person and affects the people around that person in a positive or negative way.
The halo around the heads of saints and mystics in many religious paintings was
the artist’s attempt to depict the light that people reported seeing around the
heads of these men and women when they were speaking or praying, or in an
intense emotional state.
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have an aura around you that most people cannot see but that is there,
nevertheless. This aura affects the way people react and respond to you, either
positively or negatively. There is a lot that you can do, and a lot of good
reasons for you to do it, to control this aura and make it work in your best
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this aura, reflecting your level of charisma, can have a major impact on the way
your prospects and
treat you and deal with you.
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salespeople seem to be far more successful than the average salespeople in
getting along with their customers. They’re always more welcome, more positively
received and more trusted than the others. They sell more, and they sell more
easily. They make a better living, and they build better lives. Salespeople with
charisma get far more pleasure out of their work and suffer far less from stress
and rejection. The charismatic salesperson is almost invariably a top performer
in his field and enjoys all the rewards that go with superior sales.
People Around You
in business, developing greater charisma can help you tremendously in working
with your staff, your
suppliers, your bankers, your customers
and everyone else upon whom you depend for
People seem naturally drawn to those who possess charisma.
to help them and support them. When you have charisma, people will open doors
for you and bring you opportunities that otherwise would not have been available
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personal relationships, the
quality of charisma can make
your life more joyous,
People will naturally want to be around you. Members of your family and your
friends will be far happier in your company, and you will have a greater
influence on them, causing them to feel better about themselves and to do
better at the important things in their lives.
identify the people with whom you seem to have a lot of charisma – the people
who know you, like you, respect you the most. How could you increase your
charisma with these people?
identify the people who have charisma to you, the people you most like and
respect and admire. What is there about them that you could copy or emulate?
think charisma, you’ll have more of it.