| |
|
The term "extended enterprise"
represents a concept that a
company is made up not just of
its employees, its board
members, and executives, but
also its business partners, its
suppliers, and its customers.
The notion of extended
enterprise includes many
different arrangements such as
virtual integration,
outsourcing, distribution
agreements, collaborative
marketing, R&D program
partnerships, alliances, joint
ventures, preferred suppliers,
and
customer partnership.
|
|
|
| |
|
Why Extended Enterprise
Previously organizations have
been thought of as linear
entities, each with a linear
value chain that consisted of
all the activities required to
design, market, sell, produce,
deliver and support products and
services. Suppliers and
customers were thought to be
"outside" the organization's
domain. And the organization was
depicted as a hierarchy of
reporting relationships,
primarily functionally aligned.
Such depiction implied a command
and control approach to actions,
decision-making and information.
The new economy, with high-tech
companies rapidly evolving and
"old economy" enterprises
embracing new ideas, brought
tangible reality and urgency to
new organizational forms.
With globalization of markets,
productivity pressures, scarce
resources, intensifying
competition, blurred industry
boundaries and rapid technology
change, new relationships and
structures have emerged in all
sectors of the economy.
Modern organizations create new
ways of delivering value to
customers, new approaches to
collaborating with suppliers
along with
critical thinking about
organizational structure and
purpose.
|
|
|
| |
|
Guidelines for
Designing an Extended Enterprise
|
|
|
| |
|
Build People-to-People (P2P)
Bridges
Bridges to customers, partners,
and communities expand the
company’s reach beyond its own
walls. These relationships
reveal new markets, new ideas,
and new collaborations. A
company with many bridges sees
more opportunities than one
standing alone...
More
|
|
|
| |
|
Co-evolving With Customers and
Suppliers
In
the new world of business
ecosystems, you must learn how
to get other players, especially
your customers and suppliers, to
co-evolve with your vision of
the future. To be able to do so,
you must let go of centralized
control, establish an adaptive
flat organization, and empower
your employees and business
units.
|
|
|
| |
|
The Role of IT and AI
An
extended enterprise can only be
successful if all of the
component groups and individuals
have the information they need
in order to do business
effectively.
Extended-enterprise
applications, or applications
that span company boundaries,
include a web of relationships
between a company and its
employees, managers, partners,
customers, suppliers, and
markets.
Technology plays a strategic
role in the extended enterprise
– in some cases driving the
opportunity for change and in
others facilitating
collaborative relationships and
inter-organizational operation.
IT and
AI enable the openness,
immediacy, information sharing,
flexibility and adaptability
that the extended enterprise
demands. IT and AI also enable
customer responsiveness, speedy
decision making, superb
inventory control and greater
visibility across the extended
organization for demand
planning.
The extended enterprise is an
intricate, interconnected
network of information, and you
need true enterprise-strength
solutions to tie all these
together.
|
|
|
|
|