Result-oriented Communication




VadiK teachings Vadim Kotelnikov

TALE of Persuasion

Trust + Acceptance + Logic + Emotion

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



3+1 Elements

The seeds of persuasion must be planted in a fertile soil of compatibility with deep values and guiding principles of the persuadee to be able to grow into a tree with delicious fruits.

  Persuasion TALE, how to persuade, trust acceptance logic emotion



Aristotle posited that for persuasion to be truly effective, three elements must be present: trust, logic, and emotions. These are the three elements of TALE a persuader must communicate.

Yet, a persuasion effort will only be effective if the subject of persuasion is compatible with deep values and guiding principles of the persuadee. Internal acceptance is the fourth key element of the TALE of persuasion that makes the first three elements external to the persuadee work.


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