Increase
e-Mail Open Rates
To create
attractive subject lines, use the
MFB formula. The headline's job is to get
your e-mails opened. The three main motivators are, in
order of their importance, (1) Hope, (2) Fear, and (3)
Curiosity.
→
Benefit-driven
subject lines deliver usually higher conversion rates,
but the best way to achieve great results is to
→
experiment
with various approaches. Mix various motivators up and
watch your email metrics.
|