Marketing strategies without
will not work.
Emotion stimulates the mind 3000 times faster
than rational thought. It's an emotional world we live in. Many people say
we live in a rational world but nothing could be further from the truth.
Emotions drive our behavior; the world is
driven by emotions. Rational
thought leads customers to be interested but it is emotion that
People really aren't much interested in attributes; they want to know if
they can have a product that suits their personality. It is all about
values., but conscious and
Subconscious vs. Conscious
Emotional marketing is better in many instances
than rational marketing that focuses on product attributes. Capturing minds
is one thing;
capturing hearts is quite another.
Build emotions in your marketing
strategies; don't always chase "share of wallet
chase "share of heart". Employ strategies that
would make decisions very
emotionally driven and remove the rational
questions that might drive the prospect elsewhere.