Increasing Role of Emotional Marketing

The traditional way of marketing and advertising to purely sell is no longer as effective. A shift from information age to recommendation age, from conveying information to transferring emotions within a context of delivering information made emotional marketing a key element of customer-winning strategies.

→ Virtuoso Marketing 

If you wish people to relate to your firm as a ‘human being’, not just another company, your company must create a character  You should be not just a solution provider, but a friend. Your advertising messages should look towards on how to touch the hearts of the consumers and businesses. 

→ Customer Value Proposition

22 Laws of Marketing: The Law of Heart (Emotion)

"They may forget what you said, but they will never forget how you made them feel."
~ Carl W. Buechner

Emotional marketing is better in many instances than rational marketing that focuses on product attributes... More

→ Empathetic Marketing

Selling is a Transfer of Emotions

When you speak, make your listeners sense how strongly you believe in what you're saying. If you want people to give you their undivided attention, they must hear and see in you an unwavering commitment to your message.

→ Great Slogan: WOW Principle 

Your ad copy must trigger emotions that will inspire your prospects to buy your product. The stronger the emotional reaction, the more likely your prospects will buy. People often buy automatically on impulse when they become emotionally attached to a product.

Highlight the Emotional Satisfaction Your Clients Will Get

→ Sell Benefits

Your marketing strategies depend on pleasing other people and → solving their problems. No matter what your business is, if you are serving people, you must empathize with them. You need to be able to tap into the emotions that motivate them. Describe emotional gratification do your clients get from your services.

Example: Your clients feel "joy"; a sense of "pride" because they own something remarkable or have improved skills; "confidence" that they will do a great job; "relief" that they will more easily meet some challenging requirement; etc.

Use the Right Colors in Your Promotional Materials

Colors are strong emotional → differentiator. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%.

In addition, colors generate emotional reactions → subconsciously... More

Make Your Customers Laugh

Why would people want buy from you if they don't enjoy doing so? Making what you have to sell fun to buy is simply taking the whole process one step further. "If you can make your customers laugh, and excite them with your vision of what life can be, they are not going to walk into your outlets, but run into them. Running a successful business should be fun for you, and there's every reason why you should be able to communicate that sense of fun to your customers. Certainly, if you aren't having fun, you probably aren't running a successful business," say James Essinger and Helen Wylie, the authors of The Seven Deadly Skills of Competing.

The New Role of Media and the New Word of Mouth (WoM)

Today, with different channels speeding up the process, marketing messages travel much faster. So does the word of mouth that used to be the slowest manner to spread a message across. 

→ Social Media Marketing: 10 Tips

→ Buzz Marketing 

The way we respond and react to feedbacks from the new media is no longer the same. Modern media engages the audience with the increasing use of emotions. Indirect selling rules. Marketing is increasingly about public relations. If you wish to achieve credibility, have your loyal supporters’ speak up for you and explore new channels to encourage that.