Don't forget that the purpose of your business is to help other people to solve their problems.

Selling Is Problem Solving

Customer Care

Selling is not about you, it is about whether you're right for your prospects. People buy for their reasons, not yours. They don't care how great you and your product are until they understand how great you think they are. They don't care about your objectives and problems, they wish you help them solve their problem.

Empathetic Marketing

Sell Benefits

"You demonstrate who you are, and people judge and respond to you, based on your words, your actions and your habits. And it all starts where? With a thought! Everything starts with a thought. That's why thoughts are so powerful. That's why choosing how you think and act will determine how life responds to you and what you receive in life. So the question you have to ask yourself is, are you in business for you or are you in it for other people! You can discover the truth by answering the following question. If your solution cannot solve someone's problem, is there any reason for them to do business with you?" says Michael Oliver, the author of Natural Selling.

Create Customer Value: 10 Lessons from Konosuke Matsushita

Knowing Customers

Customer Needs

What Makes People Buy

Top 10 Subconscious Values

Understanding Risks Perceived by Customers

Marketing and Selling

Virtuoso Marketing

Sell Twin Benefits: General and Specific

Sell Dreams and Emotional Benefits

10 Key Skills of a Successful Salesperson

Synergistic Selling: 3 Components

Customer Engagement    Top 10 Tips

Impactful Presenter: Top 10 Tips

Endgame to Selling

Focus on Emotional Drivers

Selling by Coaching

Selling by Active Listening

Selling (and Silence)

How To Sell Your Ideas To Decision Makers