Glossary of Business Terms Master Keys   Glossary Sales Integration   Intelligence Success Guru Best Articles         Sales integration is a process that allows marketing and sales teams to work together to generate awareness for a brand or product to a target audience, to create a better prospect experience, and then to convert prospects into paying customers.     Marketing specialists create a Unique Selling Proposition (USP), but it's salespersons who can communicate it to prospects in a customized way.  Vadim Kotelnikov       Smart & Fast Customer Success 360       Getting your sales and marketing teams to communicate and share information with one another can help make this process run more smoothly. Additional benefits include alignment of goals, a more collaborative environment, a more logical and better lead generation process, higher clarity,  and higher revenue.       Winning Customers Over Synergize Marketing and Selling Synergistic Marketing Synergistic Selling Systems Selling Customer Experience Management Customer Experience Customer Experience Journey as a Love Story   Smart & Fast Customer Success 360