Marketers arouse interest. Sellers facilitate decision and inspire action.

Marketing specialists create a Unique Selling Proposition (USP), but it's sellespersons who can communicate it to prospects in a customized way.




Know What Makes People Buy

When people buy new products their buying decisions are usually driven by emotions and justified by logic.


Customer Needs

What Makes People Buy




Vadim Kotelnikov advice quotes

Don't be a seller, be a helper. White marketing is about a love-driven appeal to noble desires of prospective customers.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



Marketing-Selling Synergy

Marketing focuses on creating a powerful emotion-driven first impression. Salespersons strengthen the marketing message by adding listening, empathy, relationship, experience and advise to it.


Virtuoso Marketing


Synergistic Selling









Sales Integration

Sales integration is a process that allows marketing and sales teams to work together to generate awareness for a brand or product to a target audience, to create a better prospect experience, and then to convert prospects into paying customers.

Getting your sales and marketing teams to communicate and share information with one another can help make this process run more smoothly.

Additional benefits include alignment of goals, a more collaborative environment, a more logical and better lead generation process, higher clarity,  and higher revenue.


Differentiation Strategy

4 Steps

Competitive Differentiation


Sales Integration

Creative Marketing

Sell Benefits

Service-Profit Chain












Winning Customers Over

Brand Appeal

Synergistic Marketing

Systems Selling

Customer Experience Management

Customer Experience

Customer Experience Plan

Customer Experience Journey as a Love Story