Apple works across traditional industry boundaries
to create a successful innovation-friendly
ecosystem. The company is in
hardware, in software, in entertainment, and in logistics, and have mastered
parts of all those industries. The App Store, for instance, the world’s largest
collection of mobile applications, offers hundreds of thousands ways to make iPhone even better. iTunes, innovative software with a powerful
business model, shows that people would pay
for music if the price is right and the interface is simple enough.