Vadim Kotelnikov    

New-to-the-World Product Development

Create New Market Categories to Become a Market Leader


Business e-Coach     


Great business inspires employees by amazing opportunities and customers by exciting products >>>


"People don't pay for technology. They pay for the solution to their problems or for something they enjoy." ~ Dean Kamen


New-to-the-World Product Development Product Innovation Ten3 Business e-Coach: why, what, and how Knowing Your Customer Radical Innovation vs. Incremental Innovation New Product Development

Tips for Forcing Combinations

By Paul Sloane

  • Look for combinations between your organization and every other organization you come across. How could you collaborate with company XYZ to deliver a radical new offering to clients?... More

Why New Products Fail?

Radical Innovation

7 Dimensions of Strategic Innovation

  • Consumer / Customer Insight – understanding articulated and unarticulated needs... More

3 Primary Criteria to Assess Your Innovation Portfolio

Besides assessing each initiative individually for risk, investment, return, and timing, assess your total portfolio to ensure that you have the right initiatives in it:

  1. Stretch and strategic fit. How much does your portfolio push the industry frontiers, and how well does it fit with your business goals and strategy? ... More



New Product Development (NPD)

10 Characteristics of the Most Successful Companies


3 Strategies of Market Leaders

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services.

You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated.. More

 Case Study  Toshiba

Toshiba’s approach is to develop strategic alliances with different partners for different technologies because a single company cannot dominate any technology or business by itself... More

Steve Jobs' 12 Rules of Success

  1. Strive to become a market leader. Own and control the primary technology in everything you do. If there's a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard... More

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve – or better still, invents the next curve, so set your goals high... More

Fuzzy Front End

The early stage of the radical innovation process is ripe with opportunity, but it is also devoid of many definitive facts. Due to its high degree of ambiguity, this development phase has become known as "the fuzzy front end."3... More

 Case in Point  Silicon Valley Companies

Adapted from Relentless Growth, Christopher Meyer

Decide if your innovation portfolio has enough stretch.

Balance between revolutionary and evolutionary initiatives. First, Silicon Valley companies assess the overall balance between revolutionary and evolutionary projects. The ultimate arbitrator of portfolio stretch if the innovation leaders’ judgment, experience, intuition, and luck.

The Importance of Being First-to-Market

Being first in any market category is going to give you the edge – being the leader comes from being first. It's much easier to get into the mind of consumers first that try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality... More


 Discover much more in the


Radical Innovation...

Venture Planning...

10 Steps to Turning Your Ideas / Inventions Into Big Cash Wealth...

The Five-Steps Methodology...

Managing Radical Innovation Projects...

Innovation Process: Diversion and Conversion of Ideas...

Motivating Radical Idea Generation...

Specific Mindset and Skill Requirements...

Entrepreneurial Leadership...

Value Innovation...

The Power of Prototyping...

The New Role of Prototyping...

Market Learning...

Keys to Successful Market Learning...

Measuring Success...

 Case in Point  Benefits of Business Process Management...

 Case in Point  AT&T – Developing New Credit Card Service...

 Case in Point  IDEO – a World's Leading New Product Design Company...

 Case in Point  Joint Development of a Laser Printer by Canon and HP...


Vadim Kotelnikov

If you sell something non-innovative, work hard to make prospective customers notice you in the crowd of other sellers.
If you created radically new customer value, create also an
buzz marketing strategy to make people desire your product.



  1. The Art of Innovation, Tom Kelley

  2. Lateral Thinking Skills, Paul Sloane

  3. Developing Products in Half the Time, Donald Reinertson & Preston Smith

  4. Radical Innovation, Harvard Business School

  5. Relentless Growth, Christopher Meyer

Steve Jobs advice quotes

Building a very strong company and a very strong foundation of talent and culture in a company is essential to making great products.

Steve Jobs



  Three Legged Chicken