Customer-driven Innovation - 7 tips for Value Innovation, emfographics, Vadim Kotelnikov  

The toughest part of value innovation, especially
radical innovation is predicting what customers will buy.

You reduce this risk dramatically if you practice customer-driven innovation.

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Vadim Kotelnikov

To some, customer is the king, to others, customer is the god. To me, customer is a beloved friend I strive to make happier.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Founder

Business e-Coach   Innompic Games icon   Innoball

 
   

7 Practice Tips for Customer-driven Innovation

 

  

 
 

① Observe people to understand hidden and unarticulated customer needs.

  

Observation-fueled Innovation

  

 
 

② Empathise with your customers, live their life, "walk a mile in the shoes of your customer". Market your innovation and sell it empathetically.

  

Empathize with Your Customers

  

 
 

③ Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven design thinking and both proactive and reactive value innovation. Encourage experimentation and risk taking.

  

 
 

④ Involve customers in testing the prototype of your new product.

  

Involve Customers as Co-innovators

  

 
 

⑤ Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

⑥ Watch how the customers use your product to learn what works and what doesn't work.

 

 
 

⑦ Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.

  

Innovative Value

Gain Sharing

  

 
Vadim Kotelnikov

To some, customer is the king, to others, customer is the god. To me, customer is a beloved friend I strive to make happier.

Vadim Kotelnikov personal logo

     

 

 

 

   

 

   

 

   Love for Customers cascade of innovation river of revenue Vadim Kotelnikov quotes Innompic Planet of Loving Creators

 

→ Innovation is Love Download PowerPoint presentation, pdf e-book

"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them."  ~ John Romero

Customer-driven → innovation is not a one-time event. It's a philosophy, a mindset, and a habit.  >>>

You should love your customers, → care about them, and live this principle daily if you wish to keep creating an innovative → customer value, developing attractive product designs, their → emotional drivers and ultimately win the value innovation competitive game.  >>>

"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent." ~ Thomas Edison