Positioning is a new approach to
marketing. It is an organized
system for finding a window in
the mind of your prospect
in order to
position effectively over there a product –
brand, a company, a merchandise, a service, or a person – against its main competitors.
This system is based on the concept that communication can only take place
at the right time and under the right circumstances. The mind accepts only
that new information which matches its current state. It filters out
everything else. In other words, positioning is a process by which a
has been placed into the minds of prospects so that they come to choose one
specific person or company over another.
Positioning is what you do to
the mind of the prospect – you look for the solution of your problem
inside the prospect's mind. Anyone can use positioning strategy to get ahead
in the game of life.
KoRe 10 Positioning Tips
Innompic Peace Prize Positioned