A Head of Growth is a
T-shaped executive who has a foot in each department and
designs the entire journey from value creation to retaining customers.
Growth hacking refers to strategies regarding the reach of a company. It may
involve new marketing initiatives, inventing disruptive products, designing
and implementing venturepeneurial or competitive disruption strategies,
alpha/beta testing, or experimental trials to discover what works and what
doesn’t. In this role, a head of growth is focused on scaling s/his company
as quickly and sustainably as possible.
Growth management is a twofold term. On one hand, a head of growth may be
responsible for managing other strategic planners, value innovators,
intrapreneurs, marketers, or freelancers. On the other hand, s/he will be
heavily involved in KPI measurement and other ROI metrics. A Head of Growth
keeps a finger on the pulse of growth initiatives and redesigns corporate
growth strategies accordingly.
Nurture is the act of nourishing; tender care; education; training.
Nurturing growth refers to the use of new or existing strategies that build
capabilities for growth, enhance motivation, retain customers, engage
customers as co-innovators, etc.