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A Head of Growth
is focused on growth and growth alone.
A Head of Growth is a
cross-functionally excellent executive who has a foot in each
department and designs the entire journey from value creation to
retaining customers. |
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T-shaped Business Executive
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A
Head of
Growth is a
‘T’ shaped business executive who is knowledgeable in
many fields, but deeply skilled in accelerated business growth.
Head of Growth designs corporate
rapid-growth strategies and leads a growth team to implement them.
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Growth Hacking refers to strategies regarding the reach of a
company. It may involve new marketing initiatives, inventing
disruptive products, designing and implementing
venturepeneurial or competitive disruption strategies, alpha/beta
testing, or experimental trials to discover what works and what
doesn’t. |
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Growth management is a twofold term. On one hand, a head of growth may be
responsible for managing other strategic planners, value innovators,
intrapreneurs, marketers, or freelancers. On the other hand, s/he will be
heavily involved in KPI
measurement and other ROI metrics. A Head of Growth keeps a finger on the
pulse of growth initiatives and redesigns corporate growth strategies
accordingly. |
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Waltzing Up with Everything
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Nurturing Growth
Nurture is the act of nourishing; tender care; education; training.
Nurturing growth refers to the use of new or existing strategies that build
capabilities for growth, enhance motivation, retain customers, engage
customers as co-innovators, etc.
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