❶
Creating
New Market Niches
❷
Expanding Your Existing Market
-
Finding new uses of a product
-
Finding new uses of a product
-
Finding more usage on each use occasion
-
Targeting one of more competitors
❸
Protecting Your Existing Market Share
→
Surprise To Win:
3 Strategies

→
Blue Ocean
vs. Red Ocean Strategy
→
Sustainable
Competitive Advantage

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